Tata Steel World 25K Kolkata.

The Tata Steel 25K is a marquee event. The apparel needed to match that stature, not just function as race kit, but feel like a collector's piece that participants would wear long after crossing the finish line. Two jersey designs meant two distinct visual ideas had to coexist within the same kit without competing.

A race jersey is worn at the peak of human effort. The design should feel like it's already moving, like it was made for the moment a runner hits their stride, not the moment they're standing still at the start line.

Developed two hero jersey concepts, each with its own creative identity. The first, Momentum in Motion, centres on a bold abstract '25' that swirls across the fabric in fluid, energetic lines, the number becomes the motion, commanding the front panel and sweeping dynamically around the back. The second, Rise in Motion, takes a different direction: a cascading wave of blue hues surging upward, channelling ascent and transformation through abstract form. Both designs were carried through into a complete apparel kit, creating a unified race day wardrobe with two distinct personalities at its core.

An apparel collection that elevates the Tata Steel 25K beyond race kit into wearable commemoration, two jerseys that capture the energy of the event from different angles, unified by the same belief that what you wear on race day should feel as significant as the race itself.